Keep calm and edit on

Gabriel Laserna // Editor // Producer // Director

Fletcher Track Meet

Brand Video for Kroozie Cups

High quality stainless steel bicycle cup holders by Kroozer Cups USA. Fits most handlebars on beach cruisers, townies, roadbikes, and comfort bikes.

Photos from Washington DC 2014

Promos… Get Your Promos

Telamerica, one of our sister companies needed a catchy promotional video to kick off it’s annual meeting. The client was long on ideas but very short on time. I was able to rip all of the tv show scenes from youtube using a program called IShowU-HD. The title graphics are a purchased template project from videohive that I customized in After Effects.

From start to finish, I was able to turn around this project in just over 12 hours but what I like most about this project was that it allowed me to beat edit and work in SOT to move the pace along.


Life Rolls On

9780385360258_p0_v2_s260x420Just finished “The Buy Side” by Turney Duff. This  inspirational story earned the title of “Amazon’s 2013 Best Book of the Year.”

The true story of Turney Duff, an ordinary kid from Maine who moves to the Big Apple to start a career on Wall Street. Turney meets characters who represent a Wall Street culture of alpha dogs. He begins his career as a sales assistant and quickly learns what life as the new guy really means. He experiences first hand the testosterone filled, trial by fire that is Wall Street.

Turney Duff aspires to be a “buy side” trader.  On Wall Street, buyers are the top dogs. Sellers line up to impress buyers in hopes of profitable future relationships. The lengths some sellers are willing to go to win influence has become legendary.

It doesn’t happen overnight, but eventually Turney achieves his goal of becoming a buyer at Galleon Capital. Though there’s gold at the end of Turney’s rainbow, many new challenges begin to arise and a new more turbulent chapter of his life begins. Eventually, Interoffice politics and ethically questionable practices at Galleon push Turney to make another career move. He leaves Galleon to become the Senior buyer at Argus.

Now Turney has really made the big time. Whether it’s box seats at the World Series, front row tickets at the hottest concerts or court side at the NCAA basketball finals, Turney is living the life most can only dream of. Single and rich with a network of wealthy associates jockeying for his attention, Turney is on top of the world.

Turney’s success and fortune grow but so too does his drinking and drug use. What began as an occasional fix develops into an addiction and what started as a fairy tale soon turns to a nightmare. Turney is his own worst enemy and the cause of his own demise.

After a failed stint in rehab, Turney decides to embrace his journalistic calling and begins writing a new story for himself. A story of sobriety. Writing “The Buy Side,” Turney found a cathartic and creative outlet that helps keep his demons at bay. The candor in which the author holds a mirror up to his past is honest and refreshing. As a reader I felt empathy. I understood that he fell victim, as so many do, to the pitfalls of addiction.

The book is a cleverly written tragedy which ends on an inspirational note. It is a relevant and historical look at the the stock markets’ dynamic nature and those who make their living on Wall Street. From the boom of the early 2000’s to the sub-prime crash of 2006, Turney’s story is one that mirrors the volatile nature of life on Wall Street.


From the creators of “Bad Lip Reading” comes this hysterical thirty second spot highlighting McDonald’s Dollar Menu. Pure gold. Kudos to Mickey D’s for tapping into viral messaging.

Shockvertising – The Viral Way to Promote a Product

By now over 35 million people have viewed Devil Baby Attack, the clever two minute viral promotion for 20th Century Fox’s latest horror movie; Devil’s Due. Unsuspecting New Yorkers investigate an unattended baby stroller. Just as they inspect further, Devil Baby lurches at them like a possessed jack-in-the-box.

The video is the latest viral success story by Thinkmodo. This three man digital marketing shop were also responsible for Telekinetic Coffee Shop which debuted in October of 2013 and recorded over 50 million hits.

Thinkmodo certainly did not invent the viral video but they are challenging the notion that a viral video can not be crafted. What makes Thinkmodo’s videos so popular? Their canny ability to use curiosity to pull viewers into a situation and then deliver such absurdity that viewers are left wanting more.

Kudos to Thinkmodo for reaching audiences in a brilliantly clever and unique way.

Telekinetic Coffee Shop

Duracell: Trust Your Power – NFL’s Derrick Coleman

The uplifting story of Derrick Coleman’s pursuit to become an NFL player. This wonderfully crafted short explores the strength of the human spirit. Emotion based marketing at it’s finest.

Duracell intelligently attaches it’s brand to Derrick Coleman’s journey. “The Power Within,”  a metaphor for Derrick’s passion as well as the battery that generates his hearing aid.

2013 Jax Beach Jaguars

In 2008 my eight year old son decided to play tackle football. Fortunately for us, a Pop Warner organization existed in our town. We registered him to play and I decided I would coach as well. August1st, we began a six year journey that’s been both educational and unforgettable and has been a positive experience in both of our lives.

Many of those eight year old boys we started with have remained teammates. In 2013 this group of young men accomplished great success. The 2013 Jacksonville Beach Jaguars Jr. Midgets went undefeated and won the First Coast Conference Championship.

Each year I edit a highlights video for the team. Years from now these young men will look back and remember our time together. My hope is the experiences we shared will motivate them to give back to the next generation of football players.

To all the players I have coached I say “Thank You.” Editing these videos over the years has been my privilege and I hope they bring you joy for years to come.

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