By now over 35 million people have viewed Devil Baby Attack, the clever two minute viral promotion for 20th Century Fox’s latest horror movie; Devil’s Due. Unsuspecting New Yorkers investigate an unattended baby stroller. Just as they inspect further, Devil Baby lurches at them like a possessed jack-in-the-box.
The video is the latest viral success story by Thinkmodo. This three man digital marketing shop were also responsible for Telekinetic Coffee Shop which debuted in October of 2013 and recorded over 50 million hits.
Thinkmodo certainly did not invent the viral video but they are challenging the notion that a viral video can not be crafted. What makes Thinkmodo’s videos so popular? Their canny ability to use curiosity to pull viewers into a situation and then deliver such absurdity that viewers are left wanting more.
Kudos to Thinkmodo for reaching audiences in a brilliantly clever and unique way.
Telekinetic Coffee Shop
Keep calm and edit on 