During my career, I have been involved in the production of over 1000 television commercials, including many National TV campaigns. I have worked on projects for SodaStream, Credit Karma, Terminex, DirectBuy, American Advisers Group, Arriva Medical, Shelf Genie, Wise Foods Inc, Heritage Foundation, Liberty University and Gutter Helmet.
My background is in design and I am proficient in both Photoshop and Illustrator. In 1996, I graduated from D.I.N.F.O.S (Defense Information School) in Ft. Meade, Maryland as a “Graphics Specialist” and honorably served the United States Marine Corps. Stationed in Washington D.C., I supplied graphical support for the Marine Corps Institute (MCI), enhancing products to improve the training and education of Marines worldwide.
After my enlistment, I attended the University of North Florida and studied communications. During my studies I discovered Adobe After Effects, a program which allowed me to combine my design background on a platform created for motion graphics and animation.
Two years later, showcasing my knowledge of motion graphics, I landed a job at Clear Channel Television in their production department. I collaborated with a creative team providing motion graphics for local television programs, commercials, station promotions, and corporate videos.
In 2004 I joined T.C.A. (The Cross Agency), a full service advertising agency. I am now the senior member of a creative multimedia production team producing national television campaigns, long-form infomercials, political advertisements, and social media content. As Senior Producer my responsibilities include; working directly with clients on creative concepts, developing scripts, securing production locations, coordinating crews, equipment, and talent. I also lead associate producers and editors, helping them develop their skill sets while streamlining in-house processes.
I believe we never stop learning. We should strive to improve ourselves mentally, physically and emotionally. This blog site was created for those very reasons. Advertising has changed a great deal in the last decade and I understand to be successful you must be willing to change as well. Mediums and messaging will always be dynamic, but my passion to produce will always remain constant.
I am very happily married and take joy in raising my two boys, ages thirteen and seven. In my spare time I enjoy surfing, photography, reading and coaching football.
For a more comprehensive look at my experience please feel free to download my resume here: GabrielLaserna
Thanks for reading,